LES 3 OUTILS INDISPENSABLES POUR REUSSIR VOTRE MARKETING DIGITAL EN COTE D’IVOIRE
« Les enjeux du Marketing Digital sont principalement de maintenir une présence continue sur Internet, afin de conserver une visibilité importante face à ses concurrents. »
Le Marketing Digital est en pleine transformation. Il se focalise de plus en plus sur l’Expérience Utilisateur et le Parcours Client au travers des différents points de contact multicanal.
Il permet d’offrir une expérience davantage centrée sur des contenus riches, attractifs et pertinents, répondant aux recherches des consommateurs (expérience Interactive, contenus synthétiques, communication personnalisée).
Qu’est-ce que le marketing digital ?
Le marketing digital désigne l’ensemble des techniques marketings utilisées sur les supports et canaux digitaux afin d’attirer, séduire, convaincre, convertir et fidéliser ses clients potentiels.
Aussi, le marketing digital concerne toutes les activités pouvant avoir une influence directe ou indirecte sur les acheteurs potentiels au travers des outils digitaux qu’ils utilisent.
Pour être efficace, le marketing digital doit pouvoir accompagner ses prospects tout au long de leur tunnel de conversion, depuis la découverte de la marque jusqu’à la conversion du prospect en ambassadeur de la marque.
Les objectifs du marketing digital visent principalement à :
v Se rendre visible et générer davantage de notoriété
v Générer davantage de du trafic sur son site web avec des contenus adaptés afin de convertir ses visiteurs en prospects (leads).
v Fidéliser ses clients pour augmenter l’upsell/ cross-sell sur ses solutions.
Les 3 outils indispensables pour réussir votre marketing digital
1- Le Content Marketing (Marketing de contenu)
Contrairement à la publicité, le Content Marketing permet d’attirer, séduire, convaincre et convertir ses prospects grâce la diffusion de contenus attrayants, didactiques et pertinents sur Google et les réseaux sociaux. 70 % des consommateurs découvrent aujourd’hui une entreprise grâce à son contenu.
EBUSINESS-CENTER rédige ou réécrit vos Contenus web dans le respect de votre identité. La lecture sur le web est bien différente de celle que nous avons sur tout autre support. Bien écrire sur Internet, c’est optimisé sa rédaction afin de faciliter le référencement.
Que ce soit en B2B ou en B2C, le marketing de contenu participe de plus en plus à la génération de leads (pistes) en favorisant le partage sur les réseaux sociaux, en améliorant le référencement naturel et en jouant un rôle important dans la conversion des prospects en clients. Le marketing de contenu est une tendance de fond, placée parmi les objectifs les plus importants en marketing digital.
2- Le Social Selling via Facebook et Linkedin
Les Social Selling est bien plus que la diffusion d’articles sur les réseaux sociaux. Il consiste pour une entreprise à mettre en place une stratégie de prospection digitale via les réseaux sociaux en ciblant ses efforts et communications sur ses cibles de prospects les plus intéressants. Il repose sur l’échange d’informations entre professionnels sur une thématique définie et sur la diffusion de contenus pertinentsadressés à des cibles précises comme des décisionnaires en fonction de leur rôle et de leur secteur d’activité, mais aussi aux influenceurs (blogueurs, rédacteurs, experts,…).
EBUSINESS-CENTER propose de développer et gérer vos campagnes de marketing numérique : campagnes pub (Facebook, AdWords, Linkdin) et activités au jour le jour.
3- Le web SMS
Développez votre relation client grâce aux E-SMS PRO marketing (WEB SMS).
Nous sommes à l’ère du numérique, donc adoptez nos stratégies de communication digitale E-SMS PRO pour booster votre activité !
Avec les meilleurs tarifs du marché, nous vous permettons d’envoyer vos SMS vers tous les réseaux mobiles locaux (Moov, Mtn et Orange) à moindre cout pour un stock de SMS valables vers + 200 pays.
Nous avons, en ce moment, les tarifs les plus petits du marché.
Quelques usages, vous pouvez :
v Faire connaitre vos offres promotionnelles,
v Fidéliser la clientèle avec des messages personnalisés,
v Initier des campagnes publicitaires par SMS,
v Confirmer les réservations des clients grâce à nos APIs que vous pourrez implémenter gratuitement
En bonus, nous faisons également votre pub sur notre site.
Notre espace pub sur ebusiness-center est un bon canal pour vous faire connaitre auprès de nos visiteurs. Donc acquérir de nouveaux clients.
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